Episode 14

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Published on:

21st Oct 2022

Eps 014: The Importance of Best Fit Clients with Lacy Boggs

In this episode, I chat with Lacy Boggs, Owner and Director of The Content Direction Agency. We look at topics such as how Introverts and extroverts really differ, why Lacy found FB ads didn’t help growth in the longer term, the downside of being a people pleaser, differentiation and targeting different aspects of your ideal client, how to qualify prospects to make sure they’re a good fit and how people can ensure to get the most from their copywriter/content marketing agency.

Lacy specializes in helping small businesses create nurture content that makes their audience say 'Hell Yes!' before they make an offer.

The Content Direction Agency is a boutique content marketing agency focused on helping small business owners with the content BETWEEN launches that helps businesses grow. For more than 10 years, The Content Direction Agency has served hundreds of small businesses with strategy and done-for-you content writing to create fantastic, engaging content so that the business owner doesn’t have to.

Find Lacy here: https://lacyboggs.com/contact/

Your host Úna Doyle is the founder of CreativeFlow.tv - a speaker, business strategist and impact coach. Business owners (male and female) hire Úna to help them to build a business they could sell tomorrow, but probably don't want to because it's highly profitable, fun-to-run because they and team members are in creative flow, and they get to make a bigger impact.


In every episode, Úna and her guests share strategies, stories and wisdom to help you achieve your goals too.

Resources:

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If you'd like to discuss your business, goals and challenges, then Book your FREE Breakthrough call With Úna

Five steps proven to double your profits.

Click here to double your profits! https://www.creativeflow.tv/5-step-proven-profit-formula-for-doubling-your-profits-training/

Mentioned in this episode:

She Leads Business Season 2 - Introduction

She Leads Business Season 2 - Outro

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About the Podcast

She Leads Business
She Leads Business
Welcome to the "She Leads Business" show where you'll discover stories, strategies and actionable wisdom for people of all genders!

Here, Una interviews and coaches female and non-binary owners and leaders of small and medium-sized businesses.

You're in the right place if you want a more aligned success, to make a greater impact and to have happy engaged high-performing and in-flow teams that you trust to get the job done.

Allowing you to ditch the stress and fire-fighting, to focus on your most fulfilling high-value work that you can be proud of and to have the financial and time freedom to live the life you truly desire and deserve.

Your host is Una Doyle, founder of CreativeFlow.tv and she's a Speaker, Business Strategist and Impact Coach. Business owners and leaders hire her to help them to achieve their vision with her "Impact Driven Growth"tm model and propriety "Double Your Profits" software.

Yet not every business owner is in the position to hire Una, so she created this podcast to help you to achieve the goals and impact you desire too.

About your host

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Una Doyle

If you don't know me yet, I've been speaking, coaching and consulting since 2003, with my biggest audience to date 2,000 staff at AsdaWalmart's UK HQ.

I'm the founder of CreativeFlow.tv - a business for good - and business owners hire me to help them achieve Impact Driven Growth.

I do this through speaking, workshops and coaching to get the results they desire in terms of productivity, performance and profitability in ways that allow them to make a greater impact for themselves, their teams, clients and the communities that they care about.

Over the years I've worked for huge corporates, scrappy SMEs and everything in between in roles including sales, marketing, change management and employee engagement and communications.

This experience together with my specialised training and innovative approach means you get a different perspective that's grounded in proven principles that work.

So you can:
- Ramp up your revenues
- Grow high performing in-flow teams you can trust
- Take more time off